Lambise is a blended ale crafted specifically for cocktails by Anheuser-Busch. I designed a custom website introducing the product and providing information on the history of its creation. I designed a custom website to introduce the world to the product, provide background on it’s history, and explain it’s creation.
- Web Design
- Photo Retouching / Processing
- Front End Development (Age Gate)
The Age Gate Experience
Due to the fact that Lambise contains alcohol, users need to verify their age (21+) before viewing the site’s content. I designed the experience and built the functionality for verifying the user’s age, incorporating cookies to ensure that returning visitors would not need to reverify.
Mobile-first Web Design
The Lambise website was designed mobile-first – for each page of the site, mobile layouts were designed at the beginning of the layout process to account for the constraints of very small displays. In a later part of the design process, I also retouched and composited photographs of the product and its core ingredients to illustrate the care with which Lambise was crafted.
In addition to several custom “story” pages, I also designed templates for a blog and cocktail recipe gallery, allowing for the addition of visually consistent posts and pages for the duration of their launch campaign.
I collaborated with the brilliant minds at M Booth on this project – their team provided product photography and Tumblr theme development.