ContentWriters provides a platform for purchasing freelance content writing services from a large network of professional writers. I was asked to help reimagine their order process and onboarding, as well as provide a visual design system for their UI.
- Product Design Consulting
- User Interface Design (UI)
- User Experience Design (UX)
A Simple, Conversational UI
The primary goal of this redesign was to simplify the content ordering process as much as possible while gathering all the information writers need to produce relevant, accurate content. Since writing is at the core of the ContentWriters brand, we also hoped to produce a more casual, conversational tone for the interface. I knew these content experts would write the final quips, but I suggested playful language in the design mockups to spur their imagination.
Consolidation and Consistency
I reviewed the colors, typography, and interface component patterns in use on the ContentWriters platform, and tried to simplify and apply consistency wherever possible. The result was a set of reusable UI components and a streamlined color palette that their developers can apply globally to new and existing interfaces. This has the dual benefit of improving the experience for customers and streamlining the frontend development process.
Rethinking the Product
As part of the redesign process, it was clear that we needed to introduce a notion of "projects" into the ContentWriters interface – as each project can include several pieces of content around a single topic or theme. By creating a single “brief” for each project, the checkout process is streamlined for the customer and provides more accurate information for the writers.
A Brand New Welcome Mat
Working backwards from the redesigned onboarding, checkout, and cart experiences, I provided a visual overhaul of the ContentWriters homepage. The focus of this page was to invite users to begin the content ordering process immediately, while leveraging imagery from writing samples.
Interested in Working Together?
I’m always looking for interesting problems to solve – if you want to bring your product or website to the next level, I’d love help.Let’s Talk